The Power of Nice

Description

Linda Kaplan Thaler and Robin Koval have moved to the head of the promoting business by following a basic yet ground-breaking reasoning: it pays to be decent. Where such a large number of organizations support a brutal attitude, the Kaplan Thaler Group has prevailing through chocolate and blossoms. In The Power of Nice, through their own encounters and the accounts of others and organizations, they exhibit why, in spite of tried and true way of thinking, decent individuals finish first.

Turning the notable maxim of “Pleasant Guys Finish Last” on its ear, The Power of Nice shows that “decent” organizations have lower representative turnover, lower enlistment costs, and higher profitability. Decent individuals live more, are more advantageous, and get more cash-flow. In the present interconnected world, organizations and individuals with a notoriety for participation and reasonable play fashion the sort of connections that lead to greater and better chances, both in business and throughout everyday life.