What Great Brands Do

Description

Find demonstrated systems for building amazing, a-list marks in this 800CEOREAD success It’s enticing to accept that brands like Apple, Nike, and Zappos accomplished their notorious statuses due to luck, an out of reach enchantment recipe, or even the virtuoso of a solitary visionary pioneer. Nonetheless, these organizations all received explicit methodologies and rules that changed their customary brands into industry pioneers. At the end of the day, incredible brands can be manufactured – and Denise Lee Yohn knows precisely how to do it. Conveying a new viewpoint, Yohn’s What Great Brands Do shows an inventive brand-as-business methodology that upgrades brand personality while boosting overall revenues, improving organization culture, and making more grounded partner connections. Drawing from a quarter century of counseling work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn clarifies key standards of her image as-business system..