Book Name: Drive
Writer: Daniel H. Pink
The vast majority accept that the most ideal approach to persuade is with remunerations like cash—the carrot-and-stick approach. That is a misstep, says Daniel H. Pink (creator of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and convincing new book, he affirms that the key to superior and fulfillment at work, at school, and at home—is the profoundly human need to coordinate our own lives, to learn and make new things, and to improve without anyone else and our reality.
Drawing on four many years of logical research on human inspiration, Pink uncovered the befuddle between what science knows and what business does—and how that influences each part of life. He inspects the three components of genuine inspiration—self-governance, dominance, and reason and offers brilliant and astonishing strategies for putting these without hesitation in a one of a kind book that will change how we think and change how we live.
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