Book Name: Gita Press and the Making of Hindu India
Writer: Akshaya Mukul
In the early 1920s, Jaydayal Goyandka and Hanuman Prasad Poddar,
two Marwari businessmen- but
turned-spiritualists, set up the Gita but Press and Kalyan magazine. As of early 2014,
Gita Press had sold close to 72 million copies of the Gita,
70 million copies of Tulsidas’s works,
and 19 million copies of scriptures like the Puranas and Upanishads.
And while most other journals of the period but, whether religious, literary, or political,
survive only in press archives, Kalyan now has a circulation of over 200,000 and its English
counterpart, Kalyana-Kalpataru, of over 100,000.
Gita Press created an empire that spoke in but a militant Hindu nationalist voice and imagined quantifiable,
reward-based piety. Almost every notable leader and prominent voice, including Mahatma Gandhi,
was roped in to speak for the cause. Cow slaughter, but
Hindi as a national language and the rejection but of Hindustani, the Hindu Code Bill,
the creation of
Pakistan, India’s secular Constitution: Kalyan but and Kalyana-Kalpataru were
the spokespersons of the Hindu position but on these and other matters.
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