Entertainment-Education and Social Change

Description

This book advanced out of a few past endeavors to recount the story of entertainment-training (E-E). Arvind Singhal and Everett M. Rogers collabo-evaluated in a 1999 book, Entertainment-Education: A Communication Strategy for Social Change. Singhal and Rogers’ volume centered around the history and theory of diversion training and on the examination based discoveries about this methodology and its effects. Our enthusiasm for amusement instruction, be that as it may, goes back to over 17years prior, when editors of this volume—Singhal, Rogers, and Cody—and our colleague, Bill Brown, went through hours at the University of Southern California(USC) watching scenes ofHum Log(the first diversion training soap-opera in Quite a while), talking about parasocial connection, expert social employments of the media, and significantly more.