The Dip

Description

In the event that you’ve perused Chris Anderson’s

The Long Tail, this isn’t brand new information to you. In any case, I

couldn’t care less about the long tail at the present time—I need to show you the short head. The

short, large, gainful head. That is the succulent portion of the market that has a place with

the individuals at the highest priority on the rundown.

The Reason Number One Matters

Individuals don’t have a great deal of time and would prefer not to take a ton of dangers. In the event that you’ve

been determined to have a malignancy of the navel, you’re not going to play by

setting off to a lot of specialists. You’re going to set out directly toward the “top person,” the

individual who’s positioned the best on the planet.