What the CEO Wants You To Know

Description

It’s 11:00 a.m. on a workday in midtown Manhattan. To be exact, you’re at the corner of 48th Street and Sixth Avenue. (Only people who have never been here before calling it Avenue of the Americas.) The buildings that makeup Rockefeller Center surround you. If you used your smartphone to call up an overhead shot from Google Maps, you would see you are a short walk from all the landmarks they show in the movies every time they want to establish that what is going on is taking place in New York City. Most of the theater district is to the west, and so are Times Square and the Port Authority Bus Terminal. The Museum of Modern Art is slightly north and a bit east, and almost due east is St. Patrick’s Cathedral—it is basically on the other side of the Rockefeller Center skating rink, which has the huge Christmas tree, complete with thousands of lights, in front of it every December. From where you are you can basically throw the proverbial stone and hit countless media companies—Bloomberg Businessweek is in the building behind you, and Fox News is direct across the street with its electronic ticker running headlines twenty-four hours a day on a marquee outside.