Words That Work

Description

In Words That Work, Luntz offers an in the background take a gander at how the strategic utilization of words and expressions influences what we purchase, who we vote in favor of, and even what we put stock in. With parts like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he analyzes how picking the correct words is fundamental.

No one is in a superior situation to clarify than Frank Luntz: He has utilized his insight into words to help in excess of two dozen Fortune 500 organizations develop. Hellfire reveal to us why Rupert Murdoch’s six-billion-dollar choice to purchase DirectTV was savvy since satellite was more bleeding edge than “computerized link,” and why pharmaceutical organizations progressed their message from “treatment” to “anticipation” and “wellbeing.”

On the off chance that you at any point needed to figure out how to work out of a traffic ticket or talk your way into a raise, this current book’s for you.