Book Name: The Bestseller Code
Writer: Jodie Archer
Back in the spring of 2010, Stieg Larsson’s representative was having a
decent day. June 13, The Girl Who Kicked the Hornets’ Nest—third in the
arrangement from a previously obscure creator—appeared at number one
in hardback in the New York Times. You can envision the rundowns would
have been a satisfying sight over morning espresso. Hornets’ Nest straight
in at the top, Dragon Tattoo at number-one in two softcover designs, and
The Girl Who Played with Fire a roundly satisfying number two. This had
been continuing for 49 weeks in the U.S., and for three strong years in
Europe. It would have been hard not to be smug. The following month
Amazon would report Larsson was the first author ever to sell 1,000,000
duplicates on the Kindle, and throughout the following two years deals in
all versions would top 75 million. Not terrible for an obscure political
activist–diverted author from a little Scandinavian nation, particularly one
who had picked a fairly uncharming title in Swedish and had kept in touch
with some brutal scenes of assault and torment. Men Who Hate Women—or
The Girl with the dragon tattoo as it was renamed in English—was the
sensation book of the year in more than thirty countries. The press didn’t
comprehend the achievement.
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